Hair Theory

Client
ARRIS® SURFboard®

Services
Video, Photography, Packaging, Website Design and Content

When ARRIS SURFboard partnered with NASCAR® we were given the opportunity to work with driving legend Carl Edwards to promote their Ripcurrent™ Home Wi-Fi Network. The hurdles faced were working with talent who has a demanding schedule along with a location several states away. With a short window of time, we created two spots at Carl’s training facility in Charlotte, NC.

In addition to video production we were also tasked with updating the number 19 car wrap to promote SURFboard home networking along with specialty limited edition packaging.

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